Prototyping at the speed of thought

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Tom Chi and Marty Cagan were the stand-out speakers of a recent conference devoted to product management. (theirs was an outlook more suited to new product development/ reinvention than mid-cycle management)

To summarise -

- product development is product validation - a means of both exploring what you Could do, but just as importantly, deciding what you Should do

- you need a lot of collateral to test as only a small percentage is ever any good 

- you'll therefore need to make lots of prototypes - quickly

- you'll need materials that let you work as quickly as you can think (Chi showed how they made basic Google Goggles after a day, testing the balance/weight using just wire and clay)

I think this is very exciting - the realisation of work with quick results.

So what purpose prototyping? Some of my recent work has involved prototyping in the following guises - 

Pathfinding - Data x expert + what we can and cannot do

Selling/ convincing - Selling to clients and departments with real, running code - allows them to sell on internally too

Feasibility - see above - satisfies all that the basics are covered - there are many more

So I'm currently looking at people, companies and tools that will let me understand, test, display very very quickly.

But be careful what you wish for - a Tableau genius I worked with said that Tableau "can make things quicker than you can think" - not necessarily a good thing - let's start with speed of thought and go from there.

 

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